What is Branding?
When people hear the word brand they often think of a logo, nice colors and pretty fonts. While yes, that is part of your brand it’s not all of it!
Branding is all about how you represent yourself to your customers. From your website copy, to your social media posts all the way through your customer service. It’s about connecting with people’s hearts first, not their wallets.
But most importantly, branding is a strategy.
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