The Online Course for Hairstylists who want to know
where their money is going, how to keep more and pay less tax.

Get Out of Financial Fog

Pay Yourself More

Stop Stressing About Money

Your Business Can be Wildly Prosperous, and You Can Get Out of Financial Fog.

But theres a problem…

Profit Lab has everything you need to make your business wildly profitable. It’s a course for Beauty Bosses that are artistic, smart, and don’t want anyone telling them what to with money.

Four Lessons That Solve Your Most Stressful Money Problems

Your Plan to Succeed with Money


Invest in Yourself

In Profit Lab, you get access to the Spend on Purpose Method.  It is specifically for Beauty Bosses who want to pay themselves 6-figures.


Watch Videos

Each video is fun (yes fun) and teaches you simple strategies to keep more of what you’re making, and cover your rump with the IRS


See Profits Grow

In a just a few hours, you will do something revolutionary.  You’ll take profit first, pay yourself A LOT, and throw your P&L in the shredder.

"Profit won't just magically happen, you have to be intentional about it."

Lucia Balmes
Owner of Rogue Salon
Spokane, WA

If there was a predictable, step-by-step method for increasing profit and paying yourself FIRST (verse last) wouldn’t you want it NOW?

If there was a predictable, step-by-step method for increasing profit and paying yourself FIRST (verse last) wouldn’t you want it NOW?

Imagine all the confusion, accounting overwhelm, and “10x your top line” bombardment is gone. Instead you know exactly where to put your money and time so you can live the life you want.

Would you finally feel confident enough to pay yourself? Like, really pay yourself!


Hey! My name is Lucia my passion is to transform the beauty industry by elevating beauty bosses to their highest potential as badass business owners. I have been in the salon biz since I was 17 and nothing lights me up quite like it. My goal is to help stylists not just make more money but learn how to KEEP it! Profit doesn’t happen on accident and no one teaches you how to truly be profitable in school. I went from $2k in my business account to $20k in just one year, paying myself every week and being fully prepared for year end taxes, and I want to teach all beauty bosses to do the same and MORE!




Hey, I’m Leanne! I am a financial guru, a.k.a.  “Profit Coach (fyi, my fave is when clients call me their “Financial Therapist.”) In the last decade, over 13,000 business owners have come to me with the same problem:  “I make a lot of money, but I suck at financial stuff. I don’t know where it all went.”  I have big muscles in the realm of Behavioral Finance (the art in exploring WHY you behave with money the way you do) and I created the Spend on Purpose Method (HOW and WHAT you should do with business money).  I will NOT teach you budgeting or ask you to go find a better marketing gimmick.  I’ll teach you how to be a smart, PROFITABLE, kick-ass Beauty Boss with the money you’re already earning.  My mantra is: Profit first, broke never.  Your turn, Beauty Boss!